Simply owning a violin does not necessarily turn somebody into a new Menuhin. The same thing happens with communication - owning tools, or even knowing how to use them properly doesn't turn a technician into a master. In order to achieve great results, it takes more than professional skills and tools - you need talent, passion, hard work and dedication.
We love our trade the way a violin master loves to play his precious instrument. This is why, everyday we come to the office wearing a smile. Whether it's about developing a strategy or evaluating the results of our work, we are always able to wear a smile when we meet you, because we do our job passionately and we do it well.
We've come to think of our trade - nurturing corporate reputation - as an art. Actually, it can sometimes be just as ineffable and sophisticated as playing the violin. And in our trade, we take pride in not playing the violin just like the rest of the orchestra - we play it like artists.