We specialize in financial communication, servicing local and international listed companies with a dedicated department with senior consultants certified by the British Investor Relations Society. For more information and case studies, contact andrei.savu@premiumpr.ro

(Nu vrem…) Razboi si pace!
Written by Cristina Carp

Desi una dintre concluziile unui studiu realizat de compania de cercetare Unlock Research cu ajutorul mai multor agentii si al unor clienti care investesc in servicii de comunicare a fost ca este liniste in PR, la cea de-a 7-a editie a PR Forum s-a vorbit cam mult despre razboi. Si…

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Marketing communication has grown to be a complex communication specialization. With expertise in both offline and online marketing communication programs and background in marketing, advertising and research, our team can assist any company with its communication efforts. For more information and case studies contact sorana.savu@premiumpr.ro

The art of communication

Simply owning a violin does not necessarily turn somebody into a new Menuhin. The same thing happens with communication - owning tools, or even knowing how to use them properly doesn't turn a technician into a master. In order to achieve great results, it takes more than professional skills and tools - you need talent, passion, hard work and dedication.

We love our trade the way a violin master loves to play his precious instrument. This is why, everyday we come to the office wearing a smile. Whether it's about developing a strategy or evaluating the results of our work, we are always able to wear a smile when we meet you, because we do our job passionately and we do it well.

We've come to think of our trade - nurturing corporate reputation - as an art. Actually, it can sometimes be just as ineffable and sophisticated as playing the violin. And in our trade, we take pride in not playing the violin just like the rest of the orchestra - we play it like artists.

"My bosses cautioned me about my candor. Now my GE career is over, and I´m telling you that it was my candor that helped make it work."
Jack Welch, "Winning"

"One can survive everything, nowadays, except death, and live down everything except a good reputation."
Oscar Wilde

"The reputation of a man is like his shadow, gigantic when it precedes him and pygmy in its proportions when it follows."
Talleyrand

"In America, the President reigns for four years and Journalism governs forever and ever."
Oscar Wilde

"No PR agency can guarantee you any specific results. If they claim they can, they´re lying, so get away as fast as you can"
Sergio Zyman, "The End of Advertising as We Know It"

"Experience is one thing you can't get for nothing."
Oscar Wilde

"We need to expose ourselves to the winds of change. We need to expose ourselves to our customers, (...) to lower-level employees, who, when encouraged, will tell us a lot that we need to know. We must invite comments even from people whose job it is to constantly evaluate and critique us, such as journalists and members of the financial community."
Andrew Grove, Only the paranoid survive

"Publicity is easier for big companies. Every time Bill Gates scratches his nose, the media is all over it. But the truly essential ingredient to successfully generating publicity is to do something unique that emphasizes your brand´s core attributes."
Sergio Zyman, "The End of Advertising as We Know It"

"Companies have to wake up to the fact that they are more than a product on a shelf. They are behavior as well."
Robert Haas of Levi Strauss

Address: 23 Eroilor Sanitari Blvd., Bucharest 5, 050471
Tel: +40 21 411 01 52;
+40 21 411 01 62
Fax: +40 21 411 50 41
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